W Hotels: Social media done right

Here’s a story of Starwood’s W Hotel doing something every brand and company should be doing: listening and responding to fans on social media.

When I lost my beloved W Hotel pen at work, I turned to Twitter to vent:

twitter-yiiee-w-hotel-pen-screenshot-tweet

You see, it wasn’t just one of those crappy  merchandise pens. The W Hotel pen sits perfectly on a desk due to its angular shape, and the soft-grip coating makes it smooth to touch. The ballpoint works effortless and produces the right amount of thickness.

Ok, back to the story.

So surely enough, I got a tweet back from @WHotels and was ecstatic by the response.

twitter-yiiee-w-hotel-pen-screenshot-tweet 2

After a few e-mail exchanges and crossing my fingers, these bad boys arrived in the mail for me the other day.

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The small gesture has definitely won me over as a loyal fan. Now my only problem is deciding whether to keep all the pens to myself, or give them out to colleagues so they won’t have to take mine again.

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Note: I’m not affiliated with W Hotels or Starwood — although if they are hiring a digital strategist…

W Hotels

 

2 thoughts on “W Hotels: Social media done right

  1. Pingback: Links of the day | 在网上找到 | renaissance chambara | Ged Carroll

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